1 Million Women Image Strategy

DEVELOPING A STRATEGY TO CUT THROUGH THE NOISE OF SOCIAL MEDIA

Social media is allowing organisations and businesses to be in touch with their audience more than ever before. But ensuring you reach the said audience is a whole different ballgame.

I developed a social media image strategy to help ensure 1 Million Women was posting the highest reaching content it could. As part of this, I developed image categories, templates, guidelines and dos and don’ts. All image featured above gained a reach of more than 150, 000 people.