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The Conscious Octopus is a new brand on the block. This business provides financial services for ethical and sustainable businesses that are doing good for people and the planet.
The name of the business is quirky, fun and full of personality so we needed a logo to match, whilst also ensuring we created an identity that would create trust amongst TCO clients. Ensuring there is trust between clients and business owners is always important, but particularly when it comes to finances.
We needed to make sure the iconography of the octopus wasn’t too cartoon-like, so I created an octopus that was simple and modern while maintaining that element of fun using a bright orange for the brand colour. The octopus is wearing glasses and glancing at the typeface to symbolise his consciousness.
I created all elements of branding for the conscious octopus, including logo, typography, colour-palette and brand guidelines.
