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Australia is home to the some of the world’s most incredible and diverse native flora and fauna. Wild Search Australia is an organisation who’s goal is to connect people to their ‘wild’. Part of the brands offerings include home-made, 100% natural, plastic-free skin care products that showcase Australia’s native plants.
Wild Search needed a brand re-fresh, plus packaging design for their first batch of products. The brand’s products are made by hand, so Wild Search wanted their new logo to have an organic feel while also looking just a little bit fancy.
The new logo features a hand-illustrated quintessential Australian plant, eucalyptus. We paired this with a clean and modern typeface to balance the elements of the brand.
Each collection of body products heroes a particular scent, with the first showcasing Native Lemon Myrtle. The 100% biodegradable labels feature a colour associated with the plant, and a hand-drawn illustration. These elements will be repeated through each collection to give the products a cohesive and consistent look.
